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- #Knowledge #Out-of-Home #Cannes Lions Festival Review of Cannes: The three biggest Out-of-Home trends! The advertising industry moves quickly. Just a day after the …
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- #Knowledge #Out-of-Home Current developments within the OoH Market The COVID-19 pandemic has affected the entire media landscape. With …
- #Knowledge #Cinema Advertising Emotion Tracking at the cinema Switch off everyday life, turn the emotions on! Cinema achieves …
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- #Knowledge The “Gas Station Market Report” is making a comeback in 2021 Over 200 pages of numbers, data, and facts about the gas station business in Germany. The trends of the global convenience retail business in the German report.
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- #Knowledge Mr. Media Thomas Koch in Interview Oberwasser enters the podcast realm! In our Oberwasser series, we …
- #Knowledge 10 Questions for Benedikt Lemsky In our format “Oberwasser,” we take the time to engage …
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- #Knowledge 10 Questions for Matthias Wolk In our format “Oberwasser,” we take the time to engage …
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- #Knowledge 10 Questions for Peer Wörpel In our format “Oberwasser,” we take the time to engage …
- #Knowledge 10 Questions for Reza Ramezani In our format “Oberwasser,” we take the time to engage …
- #Knowledge 10 Questions for Stefan Uhl In our format “Oberwasser,” we take the time to engage …
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- #Knowledge More diversity in marketing imagery The imagery in marketing is undergoing a transformation: Diversity motifs …
- #Knowledge Polarizing Katjes ad on everyone’s lips After, among others, the Bavarian Farmers’ Association (BBV) filed a …
- #Knowledge The digital news landscape from a social media perspective The extensive Digital News Report 2017 provides a deep and …
- #Knowledge #Online Google News Initiative: Good news for publishers? With its latest Google News Initiative, the search engine giant …
- #Knowledge Cheeky Move: Aviation Gin Takes Aim at Peloton With a subtle advertisement, the gin brand Aviation skillfully mocks …