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#Knowledge #Cinema Advertising
CINEMA. MY PLACE. How can brands be effectively showcased in films and at …
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#Knowledge #Out-of-Home #Cannes Lions Festival
Review of Cannes: The three biggest Out-of-Home trends! The advertising industry moves quickly. Just a day after the …
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#Knowledge #Cannes Lions Festival
Cannes x Weischer.JvB: Sustainability The Cannes Lions have unveiled their program for 2022, focusing …
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#Knowledge #Out-of-Home
Current developments within the OoH Market The COVID-19 pandemic has affected the entire media landscape. With …
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#Knowledge #Cinema Advertising
Emotion Tracking at the cinema Switch off everyday life, turn the emotions on! Cinema achieves …
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#Knowledge #Cinema Advertising
Blockbuster Boom 2022 It keeps on soaring higher and higher! “Spider-Man: No Way …
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#Knowledge #Cinema Advertising
KINO. MEIN ORT. Franzi knows which buttons to press! Exciting days are behind us and ahead of us. Agent …
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#Knowledge
The “Gas Station Market Report” is making a comeback in 2021 Over 200 pages of numbers, data, and facts about the gas station business in Germany. The trends of the global convenience retail business in the German report.
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#Knowledge
Consumers prefer brands with a purpose A clear stance rather than beating around the bush – …
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#Knowledge
Mr. Media Thomas Koch in Interview Oberwasser enters the podcast realm! In our Oberwasser series, we …
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#Knowledge
10 Questions for Benedikt Lemsky In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Dirk Poschenrieder In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Matthias Wolk In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Karl Wolfgang Epple In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Nina Matzat In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Peer Wörpel In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Reza Ramezani In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Stefan Uhl In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Thomas Kietsch In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Will Rolls In our format “Oberwasser,” we take the time to engage …
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#Knowledge
More diversity in marketing imagery The imagery in marketing is undergoing a transformation: Diversity motifs …
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#Knowledge
Polarizing Katjes ad on everyone’s lips After, among others, the Bavarian Farmers’ Association (BBV) filed a …
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#Knowledge
The digital news landscape from a social media perspective The extensive Digital News Report 2017 provides a deep and …
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#Knowledge #Online
Google News Initiative: Good news for publishers? With its latest Google News Initiative, the search engine giant …
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#Knowledge
Cheeky Move: Aviation Gin Takes Aim at Peloton With a subtle advertisement, the gin brand Aviation skillfully mocks …