How can brands be effectively showcased in films and at the cinema? How does one successfully execute product placement, promotion, or sponsorship? Answers to these intriguing questions are provided in our new episode of CINEMA. MY PLACE.

Front woman Franziska Knoefel, who mingled with the prominent audience on the occasion of the LEUCHTSPUREN: MEET THE MAKER event, took a seat in one of the director’s chairs to interview the two film experts, Steven Gätjen and Dominik Porschen, and draw out their personal cinema highlights for 2023. Spoiler alert: Keep your diving goggles at hand. Because diving remains a theme even after Avatar – welcome to the world of Ariel.

On stage, we had the pleasure of welcoming the co-president of the German Film Academy, Alexandra Maria Lara, and the actor Rick Kavanian.

Filmmakers meet brand creators

The event was a premiere for the industry, showcasing the enormous potential and enthusiasm for cinema as an experiential space! At this point, we would like to express our sincere thanks once again to all the experts on stage: Andreas Arnhold (Leonine Distribution), Benjamin Honal (Audi), Christian Becker (Rat Pack Filmproduktion), Claudia Loewe (German Film Academy), Dr. Ferdinand Froning (Locavi), Florian Panier (Tempomedia Pictures), Frank Kusche and Stephanie Schettler-Köhler (Pantaflix), Nicole Förster (LUF), and Dr. Volker Zaiss, author of the book “The Interplay of Placement and Co-Promotions.” A special thank you goes to Leonine Studios, Studiocanal, and Paramount Pictures for the wonderful collaboration and film excerpts that we were able to show, some of which were exclusive.

In our latest edition of CINEMA. MY PLACE., you’ll get a glimpse into the jam-packed program from the premiere of our event LEUCHTSPUREN: MEET THE MAKER.

We hope you enjoy the entertainment.

©Photos: Leuchtspuren | Andreas Rentz | Getty Images


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