For the targeted marketing of an entertainment product, it is important to know the opinions and attitudes of its target group. This is where SL Research comes in: as film and cinema market researchers, we have been an integral part of cinema market research in Germany for over 20 years. Film and entertainment customers count on the findings of our market research.
Online studies on www.moviepanel.de, our own cinema-goer panel, nationwide test screenings and group discussions are just a few examples of how we support our customers in optimising their campaigns. We also use innovative methods such as touchpoint studies. We offer fast and uncomplicated valid analyses in every phase of a project – online and offline. But we can do even more: The platform www.rumgefragt.de complements our market research portfolio. It allows families and young teenagers to be surveyed online on all topics relevant to their target group.
SL Research was founded in 2003 and has been part of Weischer since 2020, through whose group of companies we can access a wide range of relevant market data. The high-quality approach of our market research is ensured by our membership in the Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM) (Professional Association of German Market and Social Researchers) and the accompanying voluntary commitment to comply with norms, guidelines and quality standards.