Weischer.Cinema

When it comes down to cinema advertising, Weischer.Cinema is the number 1 in Germany. As the leading cinema advertising marketer, we manage more than 80 per cent of all national cinema campaigns. Our portfolio includes classic and programmatic booking of advertising on the cinema screen, below-the-line, dialogue with the cinema target groups as well as gamification projects.

Our goal is to seamlessly integrate your campaigns into the most emotional of advertising environments, sharpening your message and image. And we’re really good at it, because we have almost 70 years of experience. Weischer.Cinema ensures effective campaigns, emotional brand presentations and reliable advertising investments in the experience medium of cinema.

Book any cinema in Germany

Thanks to our network, it is possible to use every cinema that displays advertising in Germany for your placements – this applies to the contract theatres of the Weischer Group as well as multiplex cinemas relevant to advertising. This means that our customers benefit from the greatest possible reach within the target group. We set high standards for the medium of cinema and ensure that cinema advertising becomes an effective lever in the media mix for more and more brand customers.

Individual consulting and planning

All customers are individual. And so is every spot on the screen. That’s why we offer you individual consulting and planning of advertising placements. This also includes the purchase and optimisation of advertising space for targeted campaign management. As a member of the professional association FDW Werbung im Kino e.V., we have an extensive control system for the handling of campaigns in cinemas.

Last but not least: research is a central pillar of our work. We invest in research tools that are used in planning and assessing campaign performance, and in studies to verify the impact of cinema advertising.