We are LUF and we love cinema, events and special moments. That’s why we have made it our mission to bring these three things together. As a central contact for cinema operators, concert and event organisers in German-speaking countries, we create extraordinary live events in the cinema.
What do such live events look like? In short: We bring world stars to the cinema screen. BTS, Billie Eilish, Coldplay, Metallica or Nick Cave, for example. The cinema-goers can experience the concerts and shows of their great idols with us in the cinema. We have also staged cultural highlights such as classic concerts from the Royal Opera House or Broadway musicals in cinemas. Our portfolio includes international live broadcasting via satellite, streaming of concert recordings, album pre-listening parties in Dolby Atmos or the broadcasting of exclusive documentaries.
Our projects bring old and new fans together. But not only that: cinema events create unique moments between fans and artists and are an underestimated marketing and PR lever to support the sale of albums or concert tickets and to build up coverage. And by the way, the share of ticket sales creates a lucrative source of income for artists and labels.