Elbberg Media orchestrates communication opportunities with one goal: to develop holistic, customised and effective media solutions for advertisers. Our focus is the development and implementation of cross-media campaigns.
We provide the conception, strategic consulting, planning, roll-out and evaluation. This means: from market and target group analysis, media selection and budget derivation to purchasing, accounting and final reporting, our clients are completely taken care of. The media budget is in good hands with us – across all channels, offline, online or social media. We also keep an eye on all other communication disciplines such as PR or POS marketing.
In addition to the national focus, we can also control campaigns regionally and locally down to the smallest unit. We use our geomarketing tools to analyse existing and potential target groups in order to deliver targeted targeting of all sales and communication measures with minimal wastage. In addition, we develop efficient media mix planning with optimal results for our clients.
CROSS-MEDIA CAMPAIGNS WITH A GEOMARKETING APPROACH
Regional companies in particular benefit from our geomarketing approach. Our spatial data is so detailed that we can process and evaluate enquiries down to postcode (5 and 8 digits), building block level or traffic frequencies. Based on the data, we define individual catchment or campaign areas. From this, we recognise which media are suitable for the goals of our customers in the respective area with little loss of coverage.
Medium-sized companies with a regional focus, but also nationally active companies, regularly use this regional know-how for their communication measures. In addition to the regional possibilities, we also plan cross-media communication campaigns on a national level.