REDyPLAY

You’ve never seen anything like this before! REDyPLAY is revolutionising the cinema experience by bringing interactivity to the big screen, offering brands a unique way to connect with their audience.

With REDyPLAY, brands can create personalised gaming experiences on the big screen. This approximately 6-minute game runs at the start of the pre-show, providing cinema-goers with a completely new – and quite literally – playful way to interact with your products. Additionally, the app ecosystem offers extensive customer loyalty programmes, such as competitions and retargeting options. And of course, there’s a special hero moment for the winning gamer as their triumph is displayed on the big screen.

Cinema-goers have the opportunity to create an account (complete with their own avatar) and play exciting games against friends or other audience members directly on the cinema screen – all conveniently via their smartphone. Brands looking to incentivise participation can even offer tangible prizes for the winners. This unique experience allows brands to become an integral part of the cinema event – whether through fully branded games, a custom-branded quiz, or the integration of adverts within the game environment.

What makes REDyPLAY truly special is its unparalleled combination of the high attention levels in cinemas and the interactive features of the app. Cinema has always been the medium with the highest audience engagement, and REDyPLAY enhances this by actively involving the audience in brand communication through gaming.

Why Choose REDyPLAY?

• Maximum Attention: Cinema-goers are fully focused on the action, and REDyPLAY amplifies this by providing an interactive platform that puts your brand at the centre.
• Targeted Reach: REDyPLAY is particularly popular with the highly sought-after 18-29 age group – the ideal platform to engage with the hard-to-reach younger generation.
• Measurable Results: REDyPLAY enables you to track the success of your advertising campaigns. With nearly 500,000 downloads in Germany and 45,000 active players per month, we can monitor user engagement through voucher redemptions and even generate leads via in-app competitions. Data-driven advertising as it should be.
• Interactive Experiences: The audience engages with your brand in a completely new way – gaming on the big cinema screen. Whether answering questions or competing for prizes, REDyPLAY fosters deeper connections and higher brand recall.

In a time where interactivity is key, REDyPLAY offers a solution that puts your brand front and centre while delivering measurable results.

Interested? Contact us, and we’ll show you how REDyPLAY can bring your brand to life in the cinema and provide your audience with an unforgettable experience.