Sustainability

Gut Haidehof

Gut Haidehof is an innovative farm near Wedel that practices regenerative agriculture based on the No-Dig principle. Its core focus is on sustainable vegetable cultivation and ethical pasture-based livestock farming, with cattle and chickens raised using holistic grazing management methods.

Freshly harvested produce, including vegetables, meat, and eggs, is sold directly through the farm’s on-site shop. By prioritising soil health and biodiversity, the farm plays an active role in promoting sustainable food production. To further its mission, Gut Haidehof regularly offers guided tours, raising public awareness about the importance and impact of regenerative agriculture.

Florian Weischer, Co-Chairman of Weischer, supports the farm’s sustainable mission as a shareholder. This partnership reflects our broader commitment to sustainability and regional agriculture, highlighting our dedication to fostering a fair and future-oriented food system.

PRIMAKLIMA

For over 30 years, the non-profit organisation PRIMAKLIMA e.V. has been dedicated to climate protection on a global scale by planting trees and preserving forests.

Our partner project in Indonesia, certified under the Verified Carbon Standard (VCS) and the Climate, Community and Biodiversity Standard (CCBS) at Gold Level, is located on the island of Borneo. Spanning approximately 160,000 hectares in the Kalimantan region, near the Sebangau National Park, this project plays a crucial role in conserving a unique habitat that supports around 45,000 people.

Through this partnership, we contribute to the protection of vital ecosystems, the promotion of biodiversity, and the well-being of local communities, reflecting our commitment to climate action and sustainable development on a global scale.

ClimatePartner

Since April 2021, we have achieved climate neutrality in Germany. This has been made possible through targeted CO₂ reduction measures wherever feasible and the offsetting of unavoidable emissions via ClimatePartner.

As part of our commitment, we support the “Clean Drinking Water Kono” climate protection project in Sierra Leone. This initiative restores 57 wells, providing access to clean drinking water and improving living conditions for communities in the Kono region of West Africa.

Our efforts demonstrate a holistic approach to sustainability, combining emission reduction with social impact, and highlight our dedication to climate protection and global well-being.

Die Klappe

Since 1980, “Die Klappe” has been the leading competition for advertising and PR films in Germany, Austria, and Switzerland. The prestigious awards recognise the best moving image productions in corporate communications across nine categories.

By supporting this initiative, we foster the quality and creativity of the regional advertising film industry. Additionally, “Die Klappe” serves as a vital platform for emerging talent, giving young creatives the opportunity to showcase their ideas to a wide and influential audience. Our commitment to this competition underscores our dedication to nurturing future talent and driving innovation in the industry.

Hamburg Media School

Since its establishment in 2003, the Hamburg Media School has been training creative talents for the media industry. As a supporter of the master’s programme “Value-Oriented Advertising Film,” we contribute to the education of the next generation of creative and business professionals who aim to work in the media sector with a strong ethical focus.

Junge Wölfe

The Junge Wölfe Award, a joint project between the Vocational School for Media and Communication and Hamburg-based communication agencies, offers aspiring marketing communications specialists the opportunity to apply their theoretical knowledge in practice. Through this initiative, young talents learn to align their creative ideas with real client requirements and develop professionally.

altonale

The altonale, Hamburg’s largest district festival, is a non-profit cultural organisation that attracts around 250,000 visitors each year and contributes to a more inclusive society through cultural diversity. The festival, which we are proud to support, provides a platform for literature, film, art, theatre, music, and dance, while promoting sustainable initiatives within the local cultural scene.

Hanseatic Help

The Hamburg-based aid organisation Hanseatic Help e.V. supports people in need living in homeless shelters, women’s refuges, care homes, and youth welfare facilities by providing clothing and everyday essentials. Our employees regularly fill a 270-litre donation box at our location, contributing to the provision of these necessities while also promoting a circular economy.

Plan International

Plan International Germany advocates for child protection and the fight against poverty through projects in over 75 countries worldwide. Our current supported project in Guinea is dedicated to protecting young girls from female genital mutilation, helping them grow up safely and with dignity.

Arche für Obdachlose e.V.

The organisation Arche für Obdachlose e.V. supports homeless and housing-insecure individuals by providing food, clothing, and personalised assistance. This charitable organisation serves as a vital point of contact for many people in our society who are in need of support, and we are proud to promote and contribute to this important work.