With the adoption of the 2030 Agenda in September 2015, the United Nations (UN) declared the 17 Sustainable Development Goals (SDGs). Since then, we have been actively engaged in achieving these goals in a variety of creative and collaborative ways, bringing our own media skills to bear.
In 2016, at the launch of the SDGs, formerly Global Goals, all 17 goals of the sustainability programme adorned our façade on the Elbberg.
SUSTAINABLE DEVELOPMENT GOALS
The first major project started in 2015 as part of “Project Everyone – Global Goals” and the #WeHaveAPlan campaign initiated by filmmaker and activist Richard Curtis to publicise the Sustainable Development Goals. For this, the international cinema marketers’ association SAWA (Global Cinema Advertising Association) and we (Weischer.Cinema) implemented a global cinema campaign for the UN. In autumn 2017, we also developed the cross-media #SpreadYourGoals campaign within our group of companies, which was implemented nationally. It was developed in close cooperation with the UN SDG Action Campaign, a special initiative of the UN Secretary-General of the United Nations Development Programme (UNDP) with the aim of promoting public engagement in the implementation of the Sustainable Development Goals worldwide. Due to its great national success, the campaign was further developed together with the UN to become #SDGButterflyEffect. It was rolled out globally until the end of 2019.
Weischer’s commitment was honoured in April 2019 by the UN SDG Action Campaign with the world’s first ‘Supporting Partner’ status for the SDGs.
During the annual international week of action on the United Nations Sustainable Development Goals (Global Week to #Act4SDGs 2020) under the motto “#TurnItAround – A turning point for people and planet”, Weischer, together with the agency Wunderman Thompson, the media companies Ströer and Edgar Ambient Media Group as well as global partners, supported the UN campaign of the award-winning artist Uğur Gallenkuş in 2020.
“When we see how young students are moving a whole generation with climate issues through the ‘Fridays for Future’ movement, companies, no matter what size, can no longer ignore the social responsibility they bear. We all have to face these issues,” says Florian Weischer, Co Chairman of Weischer. “We are aware of this responsibility. Today, companies can no longer just offer products or services, they also have to leave a sustainable footprint and do their part for a better world. In doing so, we do what we do best: Communication.”