It Matters – Let’s Talk: Weischer launches new podcast

Some conversations inspire us. Some open up new perspectives and stay with us long after they end. That is exactly why we created “It Matters – Let’s Talk”, the new podcast from Weischer.

With this format, we are creating a space for the people, ideas and topics shaping society, media and creativity. At its heart are individuals who take responsibility, drive change and have the courage to forge new paths. The podcast is hosted by Franziska Knoefel and Moritz Weischer. Two hosts with different perspectives and a shared ambition: honest conversations that go beyond the obvious.

While Franzi approaches each conversation with in-depth research and a deep understanding of her guests, Moritz brings curiosity and an open mind to the topics at hand. It is precisely this interplay that creates conversations with room for unexpected ideas and fresh perspectives.

Episode #01: Felicia Mutterer on the future of women’s sport

Our first guest is Felicia Mutterer, Co-Founder and CEO of FC Viktoria Berlin – one of the most influential voices in German women’s sport and an entrepreneur who does not simply call for change, but actively shapes it.

The conversation explores building an independent sports brand, the challenges of running a women’s football club, innovative sponsorship models and the growing importance of community and content. Felicia makes a compelling case for why visibility has become one of the most valuable currencies in sport – and why women’s football offers an opportunity to rethink many of the established rules.

She speaks particularly powerfully about her vision for developing women’s football independently and on its own terms. It quickly becomes clear that this is about far more than sport. It is about leadership, entrepreneurship, social change and the question of how an idea can grow into a movement.

One line from the conversation captures this mindset particularly well: “Sport is our heart, but content is our engine.”

The first episode of “It Matters – Let’s Talk” with Felicia Mutterer is available now on Spotify, Apple Podcasts and YouTube.

Why “It Matters”?

The podcast is an evolution of our internal “It Matters” format, which has been bringing people at Weischer together for years to discuss topics of social relevance. With “It Matters – Let’s Talk”, we are now opening up these conversations to a wider audience.

Because we believe that good conversations create understanding. Different perspectives spark new ideas. And where conviction meets curiosity, inspiration emerges.

On the first Wednesday of every month, we speak with people who are making a lasting impact on their industry, their organisation or society – openly, honestly and without scripted answers.

We look forward to many more conversations and invite you to be part of them.

For more behind-the-scenes insights, it is also worth listening to Episode 0: Franzi and Moritz take you behind the scenes, share the story of how they first met and reveal why they decided to launch this format together.