10 Questions for Reza Ramezani

In our format “Oberwasser,” we take the time to engage with decision-makers and specialists in the communication industry, gaining thought-provoking insights. Oberwasser delivers substantial insights into the business and the industry from those who know it best, like Reza Ramezani.

  • Name: Reza Ramezani
  • Job / Company: TRACK Hamburg
  • My Corona skill (things I learned during Corona): Ignoring MS Outlook for days
Reza Ramezani
  1. On which platform were you most active during the lockdown, and what content did you consume on it?
    Corona Live-Ticker from the notorious BILD newspaper.
  2. How do you manage to stay professionally and personally connected despite the distance?
    Previously afraid of meetings. Still afraid of meetings.
  3. Since Corona, no day has been the same, and decisions made yesterday may not matter today. How do you motivate yourself daily?
    I am always motivated, regardless of external influences, and am permanently motivated, to the detriment of other people.
  4. How will the Corona crisis influence your work environment long term?
    Less nonsense. More action.
  5. Do you think Germany needed Corona to advance digital transformation?My wife now knows that she can scan a QR code with her phone camera. My mother only calls me via Facetime. So yes! Some hurdles and inhibitions have been overcome.
  6. Who is your “hidden champion” in the Corona crisis?
    My entire team.
  7. Is Corona still a dominant topic for you, or are issues like #blacklivesmatters, Trump, or the next vacation more important?
    We can handle Corona. All other debates, such as racism, sexism, and the environment need much more attention. We need to tackle these problems.
  8. Do you think Corona has made you and all of us more critical?
    We are a privileged society. Democracy is normal for many of us. I think we could all be more political and stand up more for democracy, starting with myself.
  9. Do you believe brands/companies should react to these issues now, or is it better to ignore them?
    I don’t think yogurt needs a stance. A bio-tampon might, though.
  10. Your tip to stay afloat during Corona
    Remove Corona from small talk conversations.