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#Knowledge
Mr. Media Thomas Koch in Interview Oberwasser enters the podcast realm! In our Oberwasser series, we …
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10 Questions for Benedikt Lemsky In our format “Oberwasser,” we take the time to engage …
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10 Questions for Dirk Poschenrieder In our format “Oberwasser,” we take the time to engage …
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10 Questions for Matthias Wolk In our format “Oberwasser,” we take the time to engage …
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10 Questions for Karl Wolfgang Epple In our format “Oberwasser,” we take the time to engage …
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10 Questions for Nina Matzat In our format “Oberwasser,” we take the time to engage …
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10 Questions for Peer Wörpel In our format “Oberwasser,” we take the time to engage …
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10 Questions for Reza Ramezani In our format “Oberwasser,” we take the time to engage …
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10 Questions for Stefan Uhl In our format “Oberwasser,” we take the time to engage …
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10 Questions for Thomas Kietsch In our format “Oberwasser,” we take the time to engage …
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10 Questions for Will Rolls In our format “Oberwasser,” we take the time to engage …
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#Corporate News #Cinema Advertising
Weischer.Cinema brings Tobias Hefele on board Weischer.Cinema, the leading cinema advertising marketer in the DACH region, …
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#Knowledge
More diversity in marketing imagery The imagery in marketing is undergoing a transformation: Diversity motifs …
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#Corporate News
From Weischer.Media to Weischer The Hamburg-based consortium Weischer.Media will now be operating under the …
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#Corporate News #Cinema Advertising
Weischer.Cinema: 2019 Highly Successful Year for Cinema More visitors, increased advertising revenues, and numerous new clients: The …
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#Knowledge
Polarizing Katjes ad on everyone’s lips After, among others, the Bavarian Farmers’ Association (BBV) filed a …
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#Knowledge
The digital news landscape from a social media perspective The extensive Digital News Report 2017 provides a deep and …
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“We can be the capital”: Berlin Police places ads in cinemas Improving image, creating more recognition within the population – and …
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#Knowledge #Online
Google News Initiative: Good news for publishers? With its latest Google News Initiative, the search engine giant …
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#Knowledge
Cheeky Move: Aviation Gin Takes Aim at Peloton With a subtle advertisement, the gin brand Aviation skillfully mocks …
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Instagram AI appeals to users’ reason Harassment on social media has unfortunately become an everyday phenomenon. …
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The digital destinations of the Germans Even though the Germans’ desire to travel is currently losing …
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#Knowledge
Netflidlix With a cleverly crafted video clip full of references to …
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#Knowledge #Out-of-Home
Posters that last forever In recent weeks, two fascinating stories have circulated through the …