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#Corporate News #Cinema Advertising
Weischer.Cinema brings Tobias Hefele on board Weischer.Cinema, the leading cinema advertising marketer in the DACH region, …
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#Knowledge
More diversity in marketing imagery The imagery in marketing is undergoing a transformation: Diversity motifs …
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#Corporate News
From Weischer.Media to Weischer The Hamburg-based consortium Weischer.Media will now be operating under the …
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#Corporate News #Cinema Advertising
Weischer.Cinema: 2019 Highly Successful Year for Cinema More visitors, increased advertising revenues, and numerous new clients: The …
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#Knowledge
Polarizing Katjes ad on everyone’s lips After, among others, the Bavarian Farmers’ Association (BBV) filed a …
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#Knowledge
The digital news landscape from a social media perspective The extensive Digital News Report 2017 provides a deep and …
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“We can be the capital”: Berlin Police places ads in cinemas Improving image, creating more recognition within the population – and …
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#Knowledge #Online
Google News Initiative: Good news for publishers? With its latest Google News Initiative, the search engine giant …
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#Knowledge
Cheeky Move: Aviation Gin Takes Aim at Peloton With a subtle advertisement, the gin brand Aviation skillfully mocks …
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#Knowledge
Instagram AI appeals to users’ reason Harassment on social media has unfortunately become an everyday phenomenon. …
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#Knowledge
The digital destinations of the Germans Even though the Germans’ desire to travel is currently losing …
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#Knowledge
Netflidlix With a cleverly crafted video clip full of references to …
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#Knowledge #Out-of-Home
Posters that last forever In recent weeks, two fascinating stories have circulated through the …
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#Knowledge #Out-of-Home
Sustainable Posters Bring Relief It’s nothing new that sustainability is a great way to …
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#Knowledge #Out-of-Home
DOOH: Strong Growth in Advertising Spendings In a shrinking advertising market, being able to report a …
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Controversy Surrounding “Looks like shit. But saves my life” It was another tumultuous weekend in the social web: Media, …
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#Knowledge
IKEA’s smart expansion of the target audience With two creative initiatives, the multinational furniture retailer IKEA is …
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#Knowledge
The Digital State of Affairs in the EU The annual Digital Economy and Society Index (DESI) by the …
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#Knowledge
BRAVO: Media Usage Study on Gen Z Anyone who believes that a teen’s gaze only goes in …
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#Cannes Lions Festival
Does political advertising need to be creative? The federal election is just around the corner. All the …
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#Knowledge #Cinema Advertising
AI: Already Well-Known in Cinema Do you ever find yourself wondering: Are these still my …
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#Knowledge
Alleged Anti-LGBT Emoji Causes Viral Uncertainty Not a week goes by without some scandal, or wannabe …
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#Knowledge
How Feminine are E-Sports? Anyone still saying “footballers’ wives” when they really mean female …
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#Knowledge #Out-of-Home
OoH loves Mobile Out-of-Home (OOH) and Mobile are highly effective when combined, as …