LUF brings global stars to the cinemas
Trafalgar Releasing, the world’s leading provider of Alternative Cinema Content, establishes the company LUF Kino, thereby expanding its business activities in the German-speaking countries of Germany, Austria, and Switzerland. Weischer.Cinema, the leading cinema advertising marketer in the DACH region, is acting as a financial investor and junior partner in LUF Kino.
Hamburg, March 16, 2022 – The LUF Kino portfolio includes exclusive pop concerts, operas with star-studded casts, and premieres from internationally renowned theater stages. LUF’s main shareholder, Trafalgar Releasing, was founded in 2006 and has previously brought major cultural moments to the big screen with cinema transmissions from the Royal Opera House in London and “The King and I: Live From The London Palladium.” Live concert films featuring Depeche Mode, Metallica, or Bon Jovi have enjoyed immense success worldwide.
Marc Allenby, CEO of Trafalgar Releasing, explains the strategy behind the company’s formation: “The German-speaking cinema markets in Germany, Austria, and Switzerland are among the most revenue-generating in Europe – Germany is already Trafalgar Releasing’s third-largest market. However, we believe there is still considerable room for growth. We aim to accelerate this growth by investing in LUF Kino and facilitating the establishment of a local expert team,” adding, “We are very excited to collaborate with Weischer.Cinema, who have a pronounced expertise in these cinema markets.”
With its investment, Weischer.Cinema continues the comprehensive marketing strategy of cinema as an experience venue. “At LUF Kino, the name says it all,” reveals Weischer.Cinema CEO Stefan Kuhlow, explaining, “LUF stands for ‘Live and in Color (Farbe),’ but also for Love. We love cinema, and we believe that Alternative Content is an exciting component to broaden the cinema experience. We want to support this – not least in terms of potential advertising partners who will encounter a particularly interested and involved audience.”
Since August 1, 2021, LUF Kino GmbH, based in Hamburg, has served as a central contact for cinema operators, concert organizers, opera houses, and theater stages in the German-speaking region that want to stage cultural events in cinemas. Discover exclusive pop concerts, captivating operas, and theater premieres on the big screen. Immerse yourself live in cultural highlights.