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#Knowledge
Consumers prefer brands with a purpose A clear stance rather than beating around the bush – …
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#Knowledge
Mr. Media Thomas Koch in Interview Oberwasser enters the podcast realm! In our Oberwasser series, we …
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#Knowledge
10 Questions for Benedikt Lemsky In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Dirk Poschenrieder In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Matthias Wolk In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Karl Wolfgang Epple In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Nina Matzat In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Peer Wörpel In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Reza Ramezani In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Stefan Uhl In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Thomas Kietsch In our format “Oberwasser,” we take the time to engage …
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#Knowledge
10 Questions for Will Rolls In our format “Oberwasser,” we take the time to engage …
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#Knowledge
More diversity in marketing imagery The imagery in marketing is undergoing a transformation: Diversity motifs …
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#Corporate News
From Weischer.Media to Weischer The Hamburg-based consortium Weischer.Media will now be operating under the …
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#Knowledge
The digital news landscape from a social media perspective The extensive Digital News Report 2017 provides a deep and …
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#Knowledge
Cheeky Move: Aviation Gin Takes Aim at Peloton With a subtle advertisement, the gin brand Aviation skillfully mocks …
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#Knowledge
Instagram AI appeals to users’ reason Harassment on social media has unfortunately become an everyday phenomenon. …
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#Knowledge
The digital destinations of the Germans Even though the Germans’ desire to travel is currently losing …
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#Knowledge
Netflidlix With a cleverly crafted video clip full of references to …
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#Knowledge
The Digital State of Affairs in the EU The annual Digital Economy and Society Index (DESI) by the …
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#Knowledge
BRAVO: Media Usage Study on Gen Z Anyone who believes that a teen’s gaze only goes in …
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#Cannes Lions Festival
Does political advertising need to be creative? The federal election is just around the corner. All the …
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#Knowledge
Alleged Anti-LGBT Emoji Causes Viral Uncertainty Not a week goes by without some scandal, or wannabe …
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#Knowledge
How Feminine are E-Sports? Anyone still saying “footballers’ wives” when they really mean female …