Out-of-Home

We guide our customers through the mobile customer journey of their target groups across all media and channels and are their independent partner in consulting, planning and implementation – across all hyperlocally addressable media channels: Out-of-Home, Digital Out-of-Home, Mobile, Digital Audio and Addressable TV

Our services cover the entire chain:

• Consulting & Planning
• Strategy and Customer Solutions
• Media Investment
• Implementation Management
• Production
• Digital Solutions
• Geo Solutions
• Research
• Tools and Technologies

UNIQUE DATA PORTFOLIO

A sound data foundation is the competitive advantage that others lack. Our data foundation for superior and efficient media activation includes motion and behavioural data, as well as our exclusive AI-based public space market media study that analyses people across an unprecedented breadth of attributes and translates them into the most precise targeting. We complement this data with our own studies and analyses of advertising effectiveness from more than 10,000 campaigns that we have realised. In this way, we have created a unique data portfolio from which our clients benefit.

EFFECTIVE, SUSTAINABLE AND MEASURABLE CAMPAIGNS FOR OUR CUSTOMERS

The integration of intelligent data enables new access points to target groups in public spaces and hyperlocally addressable channels in the (D)OOH ecosystem. We know where and when communication best meets our clients’ objectives and deliver the most effective and efficient media recommendation – across all hyperlocal media channels.

The right target group, at the right time, at the right place, in the right context, at the right price. This is our claim and underlines our commitment and innovation leadership in the OOH market.

We are constantly developing and providing the basis to reach people intelligently and effectively across media and channels in their movement in the future.