Geo, Research und Data

Our unique data portfolio, with its wealth of behavioral and mobility information, takes us beyond pure demographic data and allows us to think differently.

This enables us to tap into media, marketing, and sales potential and make smart, data-driven business decisions.

GEO SOLUTIONS

In an increasingly connected world, the importance of data has grown exponentially. Our Geo Solutions provide precise geolocated information to target media campaigns, better reach target groups, and optimize market entry into new regions. From targeting strategy to detailed location analysis, we ensure that your message reaches exactly where it has the greatest impact.

WEISCHER AUDIENCES

Modern communication needs focus. Companies don’t just want to be seen, they want to be seen by the right people. In a world of constant distractions and information overload, effective communication is more challenging than ever. Our goal is to provide effective and advanced data solutions that ensure the success of our customers and partners.

By combining proprietary target group insights with geo-based models, we rediscover our clients’ target groups. We locate people’s movement patterns and mindsets in public spaces and find the right place and time for your communication.Based on our data-driven intelligence, we help our customers and partners make better-informed decisions about where and when communication best meets their goals.

The advantage for our customers and partners is cross-media planning that is carried out entirely via geo-layers, provides media recommendations based on spatial-temporal simulations, and results in more effective media purchasing.

GEO-INTELLIGENCE

By integrating information about geographic locations and movement patterns, companies can gain important insights into people’s behavior in space. Geodata provides precise information about the static world, while mobility data and behavioral data dynamically examine people’s movements and interests.

Who are the customers in the catchment area? Where can similar target group structures be found? What does the competitive environment look like? Where should the next branch be opened? Every good decision depends on good data. We advise our customers, identify new potential, and help them make better-informed decisions.

RESEARCH

We are interested in the impact of advertising.

We provide the data and insights needed to better understand the impact of campaigns and to place messages in a targeted and effective manner in public spaces and in cinemas.

Successful campaigns require not only creativity, but also sound research methods to gain valuable insights. Are campaigns successful? What factors influence the success of campaigns? Our research expertise sheds light on these questions.

Before the campaign goes live, we can use our pre-test approaches to evaluate the creative design—so that the advertising materials can subsequently deliver the optimal impact.

After the campaign, we can determine its advertising success and highlight relevant results and learnings for the future.

We provide data and insights to help you make better-informed decisions.

DATA

Data is only as valuable as its processing and targeted use. With our strategic expertise and the use of state-of-the-art technologies and methods, we ensure that information is accurately collected, processed, and converted into measurable added value. Our solutions not only ensure reach, but above all relevance and sustainable impact.
This creates space for strategic creativity and focused activation and budget management – always in accordance with the highest quality standards.