Global Week to #Act4SDGs – Weischer is participating again!
Since 2014, we have been committed to the United Nations’ Sustainable Development Goals (SDGs). Since 2017, we have supported the SDG Action Campaign with media volume, and since 2019, we have been an official supporting partner of the UN SDG Action Campaign. Therefore, it is only logical for us to participate in the Global Week to #Act4SDGs taking place from September 16-25, 2022, once again!
The goal of this week is to “drive collective action for sustainable development and mobilize key stakeholders from all sectors to support the shift towards the SDGs.”
What does this mean for us? This year’s theme is “Flip the Script,” meaning roughly “Act against the established script.” The very first step in the campaign objective is to change the way we talk to each other and collaborate on solutions, break away from established paths, and thereby highlight shortcomings.
The entire idea is reflected in the campaign film that we also support:
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With #FlipTheScript, it’s about knowing that the impossible is possible – when we act together. It means reclaiming our world because it belongs to everybody, not just a few people.
At Weischer, we support the campaign by providing a substantial amount of free ad space with Ströer, WallDecaux, Goldbach, and with cinema operators. We also conduct our own activities in Hamburg at Elbberg to continually draw attention to the idea of the SDGs – making the world a better place for everyone.