Night of the Lions in Hamburg

In a prestigious award ceremony, Weischer presented a total of 48 Lions to Germany’s top creatives — a number not seen in years.

A total of 48 Lions, including three Grand Prix and ten Golds, were awarded last night in a grand ceremony to Germany’s most creative advertisers. The coveted Lions were presented at the “Night of the Lions,” one of the creative industry’s top annual events, hosted by media company Weischer. “It’s unprecedented for three Grand Prix to be awarded to German campaigns in a single year,” said Moritz Weischer, CMO of Weischer, during the award show at the Zeise Kino in Hamburg. “This demonstrates that German creative agencies rank among the global elite.” This year, Germany placed fifth among 90 nations at the International Festival of Creativity.

For the first time in Cannes Lions history, a German agency was awarded a “Grand Prix for Good.” The accolade went to Berlin’s INNOCEAN for their campaign “The First Speech.” The three short films, advocating for press freedom, feature excerpts from the first, hopeful speeches of leaders like Putin and Erdoğan, capturing the initial optimism among the public. Created for the 30th anniversary of “Reporters Without Borders,” the films are now being screened in cinemas, made possible by Weischer’s efforts to facilitate their showing in 450 theatres.

Gewinner HeimatTBWA auf Bühne
Gewinner INNOCEAN auf Bühne
Gewinner Scholz & Friends auf Bühne
Cannes Lions Awards
Moderatoren der Nacht der Löwen
Gäst:innen der Nacht der Löwen im Kinosaal
Moderatoren der Nacht der Löwen in Scheinwerferlicht
Mann steht an Mikrofon und spricht Dankesworte
Gäst:innen der Nacht der Löwen warten auf Einlass
Frau im Gespräch mit anderen

 

“The First Speech” was just one example of how German agencies are gaining international recognition for their commitment to social causes. Many other campaigns focused on social issues also won one or more Lions, including “Fashion against Fascism,” “Rights against the Right,” and “Open to Diversity” (agency: Jung von Matt, Hamburg), “Unsilence the Violence” (Scholz & Friends), “1943” (INNOCEAN Berlin), “The Big Shake Up” (Havas, Düsseldorf), “855-How-to-Quit-Opioids” (Serviceplan), and “Without Consent” (adam&eveBerlin).

Earlier in the day, Weischer hosted the It Matters conference at the Curio-Haus. Now in its third year, the event has become a key platform for the creative industry. Around 200 guests gathered to hear leading creatives discuss their work and debate trends in the creative economy. Speakers included Cannes winners like Ophelia Dartey (DDB Germany), Juan Andrés Kebork and Willian Cega (INNOCEAN Berlin), Guido Heffels (HeimatTBWA), Philipp Schwartz (adam&eveBerlin), and Mirko Derpmann (Scholz & Friends Group). Brand representatives such as Yamina Grossmann (F.A.Z), Benjamin Ludigs (Fielmann), and Dr. Christian Hahn (Telekom) also took the stage. The keynote was delivered by James Robinson, Head of Customer Success at Cannes, who provided insights, data, and trends from the festival in his “Official Cannes Lions Wrap-Up.”

Additionally, a gallery at the Curio-Haus showcased all the Lion-winning works from Germany, with special attention given to the F.A.Z. campaign “There’s Always a Clever Head Behind It.” Since 1995, the campaign has captured social issues and events through powerful photography. In its 100th edition, the campaign, which won a Gold Lion, honoured the tireless efforts of Holocaust survivor Margot Friedländer in her fight against forgetting.

Press Contact Weischer

Arian Abdija

Director Communications

+49 40 809058 2341

arian.abdija@weischer.net

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Arian Abdija