This is the German Young Lions Team 2025
Twelve outstanding young creatives from top agencies Jung von Matt SPREE, Serviceplan, Scholz & Friends, and adam&eveBerlin have been selected to represent Germany at the 2025 Young Lions Competition. The national pre-selection, organized by Weischer, saw a high-caliber jury choose the best talent to compete this June at the Cannes Lions International Festival of Creativity against leading teams from around the world.
Young professionals in communications were invited to apply in the categories of Film, Print, Design, Digital, Media, and PR. The most promising teams were invited to Weischer’s headquarters in Hamburg, where they were challenged to respond to a previously unseen brief within 24 hours—under real Cannes competition conditions. Clients for this year’s briefs included Coca-Cola, Cupra, FAQ Health, Mondelez, Stepstone, and Stock Spirits (Sierra Tequila). The resulting concepts were then presented to an expert jury, which selected the winning candidates for “Team Germany.”
Now, the next challenge awaits the Young Lions: in Cannes, they will be tasked with solving a real brief for a nonprofit organization—again within just 24 hours—and presenting their solution to an international jury.
Young Lions “Team Germany” 2025
- Design: Vira Ronkina & Vivien Katholing (Serviceplan)
- Film: Philipp Jung & Titus Scholl (Jung von Matt SPREE)
- Print: Martin Keipert & Michael Yousaf (adam&eveBerlin)
- Media: Sofia Soto & Jil-Marielle Ihnen (Serviceplan AI Lab)
- PR: Sirena Martinelli & Valetin Gronau (Jung von Matt SPREE)
- Digital: Ophelia Dartey & Theresa Hagen (Scholz & Friends)
A panel of renowned Cannes Lions experts and leading industry figures made up the distinguished jury responsible for selecting Germany’s representatives for the international Young Lions Competition.
Category Film | Category Print | Category Design |
|---|---|---|
Marielle Wilsdorf, Scholz & Friends | Marjorieth Sanmartin, Philipp und Keuntje | Alexander Muesgens, loved |
Kathrin Lemme, Hamburg Media School | Larissa Pohl, WPP | Diether Kerner, fischerAppelt |
Christoph Nann, CarlNann | Sascha Hanke, häppy | Melis Adigüzel-Tripp, Jung von Matt |
Diana Sukopp | Alexander Nowak, Mother Berlin | Thomas Knüwer, Accenture Song |
Florian Weischer, Weischer | Thorsten Langemeier, Getty Images |
Category Digital | Category Media | Category PR |
|---|---|---|
Toan Nguyen, Jung von Matt NERD | Anja Jeremias, pilot | Mirko Kaminski, Achtung! |
Nina Louisa Matzat, Plan.Net Studios | Maximilian Schoengen, Mediaplus | Susan Hölling, Burson |
Dora Osinde, Ogilvy | Andrea Schroeder, Unbound Media | Kirsten Leinert, MSL |
Liane Siebenhaar, Scholz & Friends | Sven Klabundt, Fluent AG | Nina Kirst, Campaign Germany |
Burkhard Müller, Mutabor | Uwe Roschmann, OMG | Bernhard Fuchs, Serviceplan PR & Content |
Peter Gocht, Saint Elmo´s | Karin Ross, Publicis | Florian Weischer, Weischer |
Björn Wenzel, Weischer.Connect | Isabell Müller, Weischer.JvB |
The Young Lions contenders are stepping into big shoes. In recent years, Germany’s Young Lions have secured multiple medals at Cannes, continuing a proud tradition of creative excellence on the global stage.
Year | Winners and Category |
|---|---|
2022 | Gold for Rafael Quintal and Willian Cega; Category Print |
Silver for Fabian Lange and Joaquin Aubele; Category Film | |
Bronze for Katharina Kiriakou and Alexander Walter; Category PR | |
2023 | Silver for Juan Andrés Kebork and Alejandro Gabarda; Category Print |
Bronze for Odile Breffa and Rowan El-Goweiny; Category PR | |
2024 | Sivler for Inna Tabachenko and Lisa Glonti; Category Film |
Silver for Timo Zwiesigk und Diogo Brandao; Category PR |
On May 16, the Young Lions 2025 team will gear up for the competition with a digital bootcamp led by prominent industry figures, including Marjorieth Sanmartin (Philipp und Keuntje), Diether Kerner (fischerAppelt), Nina Louisa Matzat (Plan.Net Studios), Anja Jeremias (pilot), and Susan Hölling (Burson).
The international Young Lions Competition takes place during the Cannes Lions Festival week. Travel and accommodation expenses for the German Young Lions will be covered by Germany’s official festival representative, Weischer.
The national Young Lions Competition continues to be supported by long-standing partners. Getty Images is once again sponsoring the overall competition. The Association of Leading PR and Communications Agencies (GPRA) is also continuing its collaboration in the PR category, working closely with up-and-coming talent. Additionally, BLUT is supporting the young creatives in the audio segment.
Press contact Weischer
Arian Abdija
Director Brand & Communications
