NACHT DER LÖWEN 2023 IN HAMBURG
CELEBRATORY AWARD CEREMONY FOR THE BEST ADVERTISERS IN GERMANY: HAMBURG MEDIA AGENCY WEISCHER PRESENTED THE COVETED CANNES LIONS TO THE MOST CREATIVE AGENCIES AT THE CURIO-HAUS. THESE TROPHIES ARE REGARDED AS THE “OSCARS OF ADVERTISING” WITHIN THE INDUSTRY.
Hamburg, October 13, 2023 – Over 350 guests, 34 lions, and non-stop applause for the best advertisers in Germany: The Cannes Lions awards ceremony was once again the festive highlight of the communications industry. Hamburg media agency Weischer, the German representative of the International Festival of Creativity, invited numerous guests to the Curio-Haus for the celebratory award ceremony, where Franziska Knoefel, Director of Product Development, and Moritz Weischer, CMO, led the award show and presented the Cannes Lions. “The campaigns have demonstrated that German agencies work at an internationally high standard,” says Moritz Weischer. “They also show that advertising can be so much more than just selling products. It has the power to bring about changes in society.”
The most successful German agency was Saatchi & Saatchi, Düsseldorf, which received four gold, two silver, and one bronze awards for its campaign with the Oreo cookie brand. Special cookies with unique designs were created in order to unlock content in computer games. The city of Hamburg, once again, demonstrated that it is one of the most important creative locations in Germany: The winners included the four agencies INGO Hamburg, Philipp und Keuntje, Scholz & Friends, and Loved. There was also applause for the German newcomers who won silver and bronze in Cannes at the “Young Lions Competition.” With 34 lions, Germany secured 8th place in the country ranking.
Earlier in the day, Weischer had invited the creative industry to the Curio-Haus for the It Matters Conference. The event, held for the second time, is establishing itself as a platform for Cannes winners to foster idea exchange. Numerous top creatives discussed their work on panels and debated the trends within the creative industry. Speakers included Cannes winners such as Jens Petter Waernes and Matteo Pozzi (Scholz & Friends), Philipp Feit (German Wahnsinn), Jan Propach and Ian Guimarães (Saatchi & Saatchi), Christine Wolburg (Berliner Verkehrsbetriebe), Stephanie Blum (McDonald’s Germany), Alex Nowak (Mother Berlin), Katharina Wolff (Strive Magazine), Jenny Gruner (Hapag-Lloyd), and Norman Wagner (Utiq). Keynote speaker was Gaelle Comte, the SVP of the Cannes International Festival of Creativity.
All award-winning German campaigns were exhibited at the Curio-Haus. In addition, guests were guided through the “Homeless Gallery,” an art project that raises awareness of homelessness in Hamburg, which received a Silver Lion for its efforts.