Our History

Founding: Hans Weischer founds “WerbeWeischer” in 1954 as a special agency for cinema advertising.

Management: Florian and Marcus Weischer join the company as managing directors

Cannes Lions representative: Takeover of German representation of the Cannes Lions Festival of Creativity

Formation of the holding company: Founding of the “Weischer Mediengruppe” Holding, under which all brands are consolidated

Market entry: “WerbeWeischer” starts cinema business in Switzerland

Acquisition of cinema business: CineCom Austria and Publicitas CineCom Switzerland are acquired; today Weischer.Cinema Switzerland and Weischer.Cinema Austria

Cannes Lions representative: Swiss representation of the Cannes Lions Festival of Creativity is acquired

UN Partnership: Weischer becomes the first official “Supporting Partner” of the UN SDG Action Campaign

Brand relaunch: New CI and restructuring of the companies in Germany, Austria and Switzerland

Sustainability: Weischer becomes climate-neutral in Germany for the first time

Management: Moritz Weischer joins the company as managing director and shareholder

Cannes Lions representative: Weischer winns Representative of the Year Award

Founding: Weischer founds social media agency and IT service provider