Our History

Founding: Hans Weischer founds “WerbeWeischer” in 1954 as a special agency for cinema advertising.

Management: Florian and Marcus Weischer join the company as managing directors

Cannes Lions Representative: Weischer becomes German Representative of the Cannes Lions Festival of Creativity

Formation of the Holding Company: Founding of the “Weischer Mediengruppe” Holding, under which all brands are consolidated

Market Entry: “WerbeWeischer” starts cinema business in Switzerland

Acquisition of Cinema Business: CineCom Austria and Publicitas CineCom Switzerland are acquired; today Weischer.Cinema Switzerland and Weischer.Cinema Austria

Cannes Lions Representative: Weischer becomes the Swiss Representative of the Cannes Lions Festival of Creativity

UN Partnership: Weischer becomes the first official Mobilizing Partner of the UN SDG Action Campaign; former “Supporting Partner”

Brand Relaunch: New CI and restructuring of the companies in Germany, Austria and Switzerland

Sustainability: Weischer becomes climate-neutral in Germany for the first time

Management: Moritz Weischer joins the company as managing director and shareholder

Cannes Lions Representative: Weischer wins gold at the ‘Representative of the Year’ award

Sustainability: All national cinema campaigns are climate-neutralised

Founding: Weischer.Connect (social media agency) and Weischer.TechLab (IT system house)

Growth: Around 500 employees work for Weischer

Cannes Lions Representative: Weischer wins bronze at the ‘Representative of the Year’ award